12.20pm 22nd September 2022 - New Products

Cleveland Golf is launching a new range of premium putters called HB SOFT Milled, which will be available at retail at the beginning of November. The range includes 10 head options to suit all preferred shapes and stroke styles, all of which are made from cast and CNC-milled steel for precise and consistent performance. 

HB SOFT Milled starts with each putter shape being cast in molten steel before the face and back are precision milled for performance purposes – the face for consistent distance and the back for a razor-sharp address view. Then, the sole is hand polished to exacting tolerance before completing the process.

Meanwhile, HB SOFT Milled features a refined Speed Optimised Face Technology (SOFT), which helps to alleviate the issue of distance control. HB SOFT offers model specific milling that normalises ball speeds across the entire putter face for a pure, consistent roll regardless of putter shape.

The model options are 1, 4, 5, 8, 8P, 10.5C, 10.5S, 11, 11S, 14, including a choice of heel-toe  weighted blades, small and larger mallets, and several higher MOI wing-back models.

Each shape features a specific alignment scheme and grip designed to fit the stroke of that putter. For slight arc stroke types, Golf Pride’s PRO ONLY Red Star is a tour-preferred pistol shape grip that is designed to help turn the putter over through the troke. For straight stroke types, Golf Pride’s PRO ONLY Green Star has a rounded, oval-back shape for comfortable hand positioning and to help keep the hands quiet through the stroke.

All are offered with either a stepless chrome steel shaft or a UST All-In graphite shaft.

“The HB SOFT Milled putter line delivers milled precision at a remarkable value,” said Joe Miller, Product Expert at Cleveland Golf Europe. “With a variety of head shapes, alignment options, and fitting system to match any stroke type, there is an HB SOFT Milled putter to help upgrade your putting performance.”

RRP: £199/£249 (steel/UST graphite shaft)

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